Our journey began in 1997 with a simple yet powerful belief: play is essential for every child.

Our CEO and founder, Judd Zebersky, embraced a powerful mantra that led him to leave his legal practice and pursue his dream of starting a toy company. Supported by his wife Laura, Judd journeyed to China to immerse himself in the world of toy making, from design and engineering to production techniques. In 2005, fueled by their shared passion, Laura and Judd set out on an extraordinary adventure, laying the foundation for a company committed to inspiring play for kids of all ages.
Our dedication to fun has remained unwavering for over 25 years. With a team of more than 1,500 employees in offices worldwide, we are excited about the future. We are committed to creating innovative, high-quality toys and are expanding into new categories such as costumes, pet products, and virtual gaming.