What we’re all about

Invent New Toys, Push What’s Possible

We’re in this business because we’re passionate about pushing the boundaries of what’s possible. We’re fueled by our entrepreneurial spirit and the relentless drive to question, understand, and improve.

Put People First, Always

We are more than just the toys we make. We’re committed to putting people first, from our employees to our partners to our customers, because they’re the ones that allow us to create unforgettable, connected experiences for fans around the globe.

Give Back Through Play

We have a longstanding commitment to furthering the education and development of children through play. We show we care by supporting our local and global community through financial assistance, toy donations, events, programs, and the time and talent of our people.

Our Brands