Sony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation.
Jazwares, LLC has announced a groundbreaking new partnership with USP Studios, one of the world's foremost creators of online animated content for kids. Through this strategic partnership, Jazwares has obtained the licensing rights for USP Studios original properties that air exclusively on YouTube. In addition, JazWings®, the innovative idea incubation arm of Jazwares, and USP Studios will develop animated content based on exciting new brands in the JazWings incubation program to air on YouTube.
The toy line featuring figures based on user-generated content will launch in February.
The announcement coincides with the latest iteration of the Roblox brand, and its biggest month in history, reaching 44 million players.Read Post