Surge Licensing Awards Jazwares Global Master Toy License For Feisty Pets®

February 07, 2018

SUNRISE, FLFeb. 7, 2018 /PRNewswire/ - Surge Licensing, William Mark Corporation's licensing agency and entertainment manager, has contracted Jazwares to create a multi-year global master toy program for Feisty Pets, the breakout entertainment brand that exploded across social media platforms in 2017.  Feisty Pets interactive plush go from friendly to ferociously funny with just a gentle squeeze. As the ultimate prank toy, fans can't get enough of Glenda Glitterpoop™, Sammy Suckerpunch™, Sir-Growls-a-lot™ and Vicky Vicious™ as they surprise their victims with hidden "Stuffed Attitude™" emotions that suddenly appear with raging fangs, evil sarcastic grins, or just dumb looking doofus-smiles!

Feisty Pets initially launched in 2016 and became a social media phenomenon among tweens, teens and millennials. Mark Forti, President and CEO of WMC and the creative force behind Feisty Pets, envisioned Feisty Pets in the real world and developed Feisty Films, shorts on YouTube that showcase the adventures of the Feisty Pets Gang. Soon after the shorts released in May 2017Feisty Films went viral. The cool and irreverent sense of humor coupled with Feisty Pets iconic skit-style writing gained the attention of entertainment press and top toy search terms on eBay and Amazon, ultimately resulting in white-hot sales in 2017.

"Feisty Pets is one of the hottest crazes happening in toys right now. We are so excited to be part of this phenomenon and can't wait to create 360° experiences worldwide," said Laura Zebersky, Chief Commercial Officer, Jazwares.

"While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while others may debut as limited-edition characters. The toy range will be available in every store and on every e-commerce platform imaginable," teases Surge Licensing's VP, Elan Freedman. "With this brand expect the unexpected and get collecting!"

What's next for Feisty Pets? Surge Licensing, no stranger to building franchises from hit toys, as it discovered Teenage Mutant Ninja Turtles, has intentional plans to take Feisty Pets to Hollywood and beyond. Feisty Pets will be the next biggest global entertainment franchise and it all starts now, Spring 2018.

About William Mark Corp.

The William Mark Corporation (WMC) was founded in 1991 when Mark Forti invented its first flying toy: the X-zylo flying gyroscope. WMC built on the X-zylo's success year after year by introducing more creative flying toys such as Hang Glider Jack, Air Burst Rocket System, X-Launcher, My Mystery UFO, and Flitter Fairies. Later, WMC went on to launch Air Swimmers and soon after won the 2012 Gift of the Year Award. WMC's inventions earned dozens of international awards, including Toy of the Year in Japan, the Smart Toy Award, Pat Summerall's Champions of Industry Award, the QVC 50/50 Award, Premier Print Award, People¹s Play Award, Best New Product of the New York Toy Fair Award, and Best New Product of the Kite Trade Association Award. WMC became well-known throughout the toy industry for its unique products, dynamic product videos and theatrical trade show presentations.

About Surge Licensing, Inc.

Surge is an IP incubator, which identifies IPs and grows brands into multi-platform, entertainment, and product licensing programs. Through simultaneous merchandise licensing and entertainment development, Surge nurtures brands while maintaining its core value – continuous enhancement of the fan experience. Established in 1986, Surge is a pioneer in developing multi-media marketing and licensing strategies that target fans with unique and compelling entertainment. Historically, Surge has challenged conventional practices and ventures into non-traditional areas to develop a number of iconic pop-culture brands.

About Jazwares LLC

Jazwares is a global leader in consumer products, including toys, musical instruments and kid-friendly consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high value product for kids of all ages. Jazwares is headquartered in Sunrise, FL, and its products can be found on five continents and in over 85 countries. Jazwares'portfolio includes: Hotel Transylvania™, Minecraft™, Peppa Pig™, Roblox™, First Act™, Animal Jam™, Molang™ and many more. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. For more information about Jazwares, please visit